Whether you are a seasoned author or just beginning, everyone could use a little help,
For Many the Struggle is REAL.
I’ve spent years learning how to build a brand as a professional writer. It wasn’t easy. My goal was to build realationships and not become all about marketing myself.
(Like you, I’m not a fan of spam or pushy sales).
With no prior training or college degree in marketing, I was clueless. It overwhelmed me.
All I wanted to do was write.
But I realized without a marketing plan, I couldn’t grow. In short, I didn’t want writing to become a hobby.
A few ways I developed my business include:
- diving in and experiencing what worked with trial and error
- doing a lot of research and reading on the subject
- embracing mistakes &
- pushing through the fear of rejection.
One day I came across a quote that changed everything.
“Start where you are, Use what you have, & Do what you can.”
~ Arthur Ashe ~
All of the sudden, the trepidation of marketing fell from my shoulders. I decided that although I didn’t have everything I thought I needed to market myself adequately, I did have some things. You may feel that marketing isn’t for you but you are more equipped than you think.
Listing your Assets
Make a list of your assets. Next, ask a few family members and friends to list ways you’ve helped or encouraged them. Compare your lists, I bet you’ll see some similarities.
You see, you already know where you’re gifted. Those gifts are exactly what you need to grow your business!
Marketing is less about selling a product or service and more about creating relationships. Think of the many people you come into contact with each day. How do you communicate with them? Are you a compassionate listener? Do solving problems come easy for you? Are you a natural born leader or do you enjoy working behind the scenes?
Your personality plays a huge part in how you will effectively brand and market yourself.
Creating Art as a Business
If you want to become a professional writer and get your creative work in the hands of others, you have to approach writing as a business.
I want to give you the tools to do just that. With these tools you will:
- Create a unique business plan that fits your personality and goals.
- Discover your unique brand and develop it.
- Build your brand through social media and website presence.
- Create a professional personal image and develop the confidence to go with it.
- Learn which ideas are beneficial and practical for your unique brand.
1-2 Hour Workshops:
How to Start a Blog (And Get People to Read it!)
You’ll learn how to:
Develop a blog niche – Voice/Audience/Theme
Find the right blog host, platform, & theme – How it looks & works.
Learn to what the most important elements are to include & where to put them
Create a Lead Magnet & the importance of Email Collection
The Busy Person’s Guide to Getting Writing Done
You’ll learn how to:
Develop a business plan & goal list
Find & define your writing mission statement
Organize & prioritize your writing projects
Establish a daily, weekly, monthly & yearly planner with time blocks
Building Your Writing Brand
What You’ll learn:
The Importance of Relationships
Building a Brand is not about You, but your Audience
What is a Brand
Personal Brand vs. Business Brand
Defining your Brand is a Business
Creating a Brand Bible
How to Build a Brand Through Social Media
Branding for Fiction vs. NonFiction
Make Money Writing
You’ll learn how to:
Develop a content provision niche
Find new material
Approach potential clients
Market and brand yourself while staying organized.
Write, Publish, and Market Your Way to Success 2018
Southern Christian Writers Conference 2018
Mountain Valley Writer’s Conference 2017
How to Unlock your Creative Potential — Overcome fear and learn how to take simple steps to get started.
Just Getting Started — Many people think they’re too old or it’s too late to do what they want in life. They’re almost always wrong. Tips & Take away worksheet for practical steps.
Branding Basics — The most important element of marketing is discovering your brand (writing voice/writing niche/prospective audience) and learning how to develop it. It may take a little time, effort and investigating, but you can develop a brand that suits your goals and give you the confidence you need to market yourself professionally and efficiently.
You’re Not Alone — Writing can be a lonely business but it doesn’t have to be. Learn how to find like-minded writers and how to connect with them in a healthy relationship.
Mentoring Minds — Success can take a long time to achieve and experiences are our teachers. One of the best things you can do as a writer is to become a mentor to someone else. Learn how to take your experiences, whether they were successful or failures, and help someone else in their writing journey.
Thanks for your interest in Cindy’s workshops and speaking engagements. If you’d like to ask a few questions or schedule a call, reach out today!
Please Contact Cindy for Speaking & Workshop Rates.
If you have any questions, please use the contact form here.
Cindy Jones has spent decades learning the business of writing and marketing. In the past she has specialized in B2B content provision, social media management, and marketing for real estate, tourism, and author promotion as well as provided a coaching service specifically geared toward solo-entrepreneurs and creative artists,
Her mission is guiding writers in discovering their goals and unique voice while giving them the tools they need to succeed. She speaks regularly on topics including marketing, branding, writing, publishing, and blogging.
Cindy has appeared in publications such as; The Old Schoolhouse Magazine, The Christian Post, The Writer’s Den, Inspire a Fire, Birmingham Magazine, Birmingham Parent, Birmingham Business Journal and RootsRated. Her writing has won various awards, including first place in the Alabama Professional Media NonFiction Category. She has founded and facilitated creative writing groups throughout Alabama and Mississippi for all ages.
Contact Cindy at firstname.lastname@example.org for more information.
“Cindy joins the Mountain Valley Writers Conference with the task of providing the tools for creating a living wage providing content. She will challenge attendees to take their words to the next level. Whether you are a blogger, a novelist, or a non-fiction specialist, developing new income avenues and learning new paths to make money writing will give you a stronger foundation for the journey.”
“She’s very organized, and she begins and ends on a positive note. Her enthusiasm is contagious.”
“Cindy has such vast knowledge of how we, as writers, can best relate through the maze of social media. Her approachable personality and style allows her to get to the nitty-gritty of your needs. She’s wonderful as a person and as someone who genuinely cares about helping writers. If you have a chance to go to her workshops, GO.”
“Cindy is an incredible presenter! I had the privilege of attending a class she taught at the Southern Christian Writers Conference in June of 2018. The conference was great, but her class alone was worth the price of the conference. I learned so much about social media, branding, and writing success, it literally changed my perspective and clarified the new direction I am taking. Cindy will help you attain your goals and live out your dreams.”
“Cindy is a motivating leader and teacher about marketing yourself as a writer. She’s a dynamo with a wealth of knowledge!”
“Cindy has been a wonderful encouragement to me when I started my journey as an Indie Author. I found her to be insightful into issues that writers face and seemed to have just the right wisdom for the right time.”
“Cindy is personable, encouraging, knowledgeable and helpful. She is honestly interested in the people she meets and genuinely desires to help them succeed. She has sound advice, is purposeful in her presentation, and offers tons of resources and helps to budding writers. Fabulous presenter and a very real person. Has helped me realize a whole new direction, for which I am so grateful. Highly recommended.”